The client asked us to create a visual concept for a revolutionary new product. Based on his market research, he had a concrete idea of what direction the design should follow. He imagined an anatomic illustration of a knee on a deep blue background. The whole thing needed a technological look and feel, and a slightly sporty touch, as athletes were one of the main target groups. Funnily enough, the other group was seniors, which made for an interesting juxtaposition.