The client, a provider of office solutions, needed a strong visual to carry an advertisement that informed viewers about his activities. The mission was to create an eye-catching graphic, without using any actual imagery of his existing offices, in the main body of the ad. Although I did use a rendering of an actual office space, I covered it with bold graphics and typography. The final product is displayed on a large highway mega-board in Vienna. Due to its strong shapes, colors and use of type, the ad is a truly eye-catching vehicle sending the company’s message to drivers and passengers.
- creative concept