For this company’s pizza delivery services, I developed a package design according to guidelines we defined before starting the project. All other materials (like menus and the dress code) were later derived from these guidelines. The diagonal pattern making up their name was inspired by a clean white tablecloth, which symbolizes good gastronomy. The company has three divisions – restaurants, fast-food and deliveries – which all share the same attributes of a high- quality and authentic Italian kitchen.
- branding
- creative concept
- illustration
- logo design
- product/package design